Since 2017 we wanted to add another important element in our work of the organization of cultural events to reduce even more the distance between audience and culture. In the last 5 years the Experience-Based Exhibition captured the attention of the global market thanks to their ability to approach the audience to cultural themes in a different way from the traditional vision. The visitor has the chance to overcome the passive study of works with the entrance in a genuine multi-sensory experience. This is why we chose to dedicate an entire Show Bees department to the research and the organization of international Exhibitions, continuing to pursue our only goal: to make young and old get closer to art and culture through direct involvement and emotional impact.