About

Founded by a team of highly specialized experts in arts, theatre, music and live entertainment, Show Bees focuses its expertise on business consulting and start up for theatres, festivals and cultural projects, for both public and private enterprises.

Show Bees is an exhaustive full-service agency for the live arts, providing professionals in the live arts and in entertainment services in producing, booking, advertising and branding. Show Bees is well known for creating innovatively conceived, strategically inspired, and originally designed campaigns for the arts and for entertainment. Show Bees is also specialized in programming and organizing live events. With its integrated approach to strategic and creative services, Show Bees represents a portfolio of national and international clients who have sold millions of tickets for live entertainment in the last 15 years, coming from a wide range of sectors: from theatre and family shows to cultural institutions, from museums to music, from comedy to sports.

In 2016, thanks to the collaboration with Letsgo Company, the Madrid show production agency, Show Bees enters the international co-production of “Dirty Dancing the Musical”, taking the show on tour in Mexico and Spain and from 2018 it also invests on Broadway, where it participates with success in the production of the musical “Beetlejuice”, staged at the Winter Garden Theater. International contacts lead the agency to invest in edutainemnt with the opening of a department dedicated to art exhibitions and with which it co-produces Titanic – The Artifact Exhibition “and” J’Arrive. Napoleon Bonaparte, the five faces of triumph ”followed, in 2018, by the production of the Milanese tenitura of Harry Potter The Exhibition set up in the Cathedral of La Fabbrica del Vapore in Milan.

From March 2020, Show Bees manages the Teatro degli Arcimboldi in Milan, whose functions it is enhancing and renewing with an artistic and management project of innovation, which looks to social changes and the future. The Arcimboldi thus becomes a cultural hub open to the city and the world, between entertainment, training and service, where Theater, Art, Music become the pillars of a cultural space capable of new expressions that contribute to the development of a constantly evolving programming. Among the shows scheduled at the Arcimboldi in the coming seasons, Show Bees produces many international events including the Hollywood star John Malkovich in John Malkovich’s Inferno, the Milanese turning of the original production of the Rocky Horror Show, the one man show by Giorgio Brachetti and the great dance with Sergei Polunin, Parsons Dance and Open by Daniel Ezralow.

THE TEAM

MARZIA GINOCCHIO
Founder
GIANMARIO LONGONI
Founder
MARIO MACCHITELLA
General Coord. & Marketing
PAOLO ROTA
Technical Director
FRANCESCA CAIRO
Booking
ELISABETTA CHIOCCHIO
Media & Communication
SUSANNA BEVILACQUA
Ticketing
FRANCESCA MARTINETTO
Production
ANNA MAGGI
Marketing Assistant
VALENTINA DI IULIO
Administration Manager
EMANUELA BESANA
Administration