Palaolimpico di Torino
July 2014

ShowBees was in charge of the press office for the national debut of Top Gear Live in Italy. JEREMY CLARKSON, JAMES MAY, RICHARD HAMMOND, the legendary hosts of the TV program Top Gear, produced by the BBC and which became a worldwide phenomenon, were the protagonists of this extraordinary motorsport event. With the help of the inevitable and mysterious THE STIG, they set the Turin Palaolimpico on fire last 5th and 6th July. With a show running for 80 uninterrupted minutes Top Gear Live took automotive theatre to a level never seen before. Burning cars, test drive, acrobatics, pyrotechnics, spatial sequences with the most expensive, powerful and modified supercars in the world have made this show a truly exceptional event.

During the only Italian date of a sold-out tour which hit every part of the globe, Top Gear Live has entertained the audience coming from all over Italy thanks to the irreverent sense of humor of Clarkson (the tall one), James May (Captain Slow), Hammond (the little guy) and the elusive The Stig.